Project Details
Project Type
Creative Direction
Project Name
LUCIN
Date
Client
Lucent Inc.
Project Duration
8 – 9 Weeks
Project Details
A visual identity and digital experience created for a modern lifestyle brand built around movement, energy, and everyday expression.
We developed a visual language that feels bold, playful, and unmistakably contemporary — from the identity and art direction to the digital experience.
Success metrics
8 – 9 Weeks
Timeline
Tokyo, Japan
Location
Creative Direction
Focus
The Challenge
Do & Go needed a visual identity that could stand out in a crowded lifestyle space while still feeling approachable and versatile.
The challenge was to create a brand that could move effortlessly across digital, social, campaigns, and physical touchpoints without losing its personality.
The Direction
We explored a visual system built around movement, contrast, and energy.
Bold typography became the foundation of the identity, supported by expressive imagery, flexible layouts, and a graphic language designed to feel dynamic rather than static.
The result is a system that can grow with the brand while remaining instantly recognisable.
The Work
01 — Brand Identity
A bold and flexible identity system designed to give Do & Go a distinctive visual presence.
02 — Art Direction
A visual direction focused on movement, people, texture, and moments of everyday life.
03 — Digital Experience
A responsive digital experience bringing the brand's identity into a clear, engaging online environment.
04 — Campaign & Content
Visual assets and creative direction designed to translate naturally across campaigns and social content.
Final Result
A flexible visual identity that gives Do & Go room to move.
The final system brings together strong typography, expressive imagery, and a confident digital presence — creating a brand that feels energetic, modern, and built for everyday life.
